Destin, Fla. — With bills going up following the agreed upon $2.8 billion Home v. NCAA lawsuit settlement, it is solely pure for faculties to search for new income alternatives to satisfy the rising prices.
One potential supply that may very well be out there quickly is area/courtroom naming rights and sponsored jersey patches, in line with one Southeastern Convention athletic director.
“I consider the NCAA goes to permit us to place a sponsored emblem on the sphere in the course of the common season,” Florida athletic director Scott Stricklin mentioned. “That is an apparent income stream we’ve got not had prior to now. Professional sports activities are placing patches on jerseys. That does not look like one thing that is loopy for us to think about.”
The NCAA closely restricts using industrial logos on fields, however a June 6 NCAA committee assembly “might change a few of these restrictions,” USA As we speak stories.
Stricklin additionally pointed to fantasy sports activities as an enormous driver of curiosity for skilled sports activities. He believes school sports activities ought to contemplate fantasy sports activities licensed with participant names by which gamers and faculties every obtain a reduce.
Athletic departments are grappling with an anticipated $22 million annual income share value — probably to enter impact in August 2025 — as a part of the Home settlement phrases. Within the NBA, a sponsored jersey patch alone will be value tens of hundreds of thousands yearly.
Alabama athletic director Greg Byrne mentioned Wednesday on the SEC’s annual spring conferences that faculties will “must be open-minded” about new income prospects however did not foresee sponsored jersey patches coming to the soccer program’s iconic crimson jerseys anytime quickly.
“We’re fairly conventional,” Byrne mentioned. “It is cool that Alabama would not change their jerseys. We’re distinctive in that means now. You by no means say by no means however we’re pretty conservative with regards to how we do something like that.”
