Richard Clark, the superintendent of the United States Air Force Academy, has been appointed as the College Football Playoff’s next executive director, succeeding Bill Hancock, the CFP announced on Friday. Hancock is set to retire as executive director in February 2025, coinciding with the CFP’s transition to a 12-team format in the 2024 college football season. Clark’s appointment comes after a meeting with FBS commissioners and Notre Dame AD Jack Swarbrick in the Dallas area.
In a statement, Clark expressed his honor in taking on the role and highlighted the excitement around the Playoff’s expansion, stating, “Especially now, as the Playoff is expanding from four teams to 12 teams, this is an exciting time for fans and everyone involved in this great game. I’m excited to be a part of it and I look forward to beginning my work.”
Hancock, who has directed the College Football Playoff since its inception in 2012, announced his retirement plans in June. The CFP is in its final season with a four-team field, which has been the format since it was implemented in time for the 2014 season.
Clark, an Air Force Academy graduate and former Falcons football team linebacker, will retire from Air Force duty in 2024 before assuming his new role.
Expressing his gratitude, Clark thanked Bill Hancock and the U.S Air Force Academy for their support, acknowledging the challenge of stepping into Hancock’s shoes. He also highlighted the significance of his time at the Academy in shaping his military and academic career.
Leadership above all
Clark’s selection as Hancock’s successor is notable given his distinguished career in the Air Force, including serving as the first Black superintendent at the Air Force Academy. His experience leading the Academy and his athletic background were cited as key strengths for the role by Mark Keenum, the CFP Board of Managers chair.
Furthermore, the College Football Playoff has a history of involving individuals with diverse expertise, with figures like General Ray Odierno and former secretary of state Condoleezza Rice previously serving on the College Football Playoff Selection Committee despite their non-football backgrounds.
At the Air Force Academy, Clark oversees all aspects of the institution, including athletics, and has seen success in the football program under coach Troy Calhoun. The team was ranked No. 25 in the first College Football Playoff Rankings on Oct. 31 before dropping out following a loss to Army.
While Clark’s background differs from Hancock’s tenure in collegiate football administration, his leadership and military experience are seen as valuable assets for the new role.
Pivotal moment
Clark’s appointment comes at a pivotal moment as the College Football Playoff undergoes significant changes. The transition to a 12-team field and ongoing discussions regarding logistical considerations and television contracts for future CFP events pose challenges for the incoming executive director. Additionally, there are discussions within college football about potential shifts in governance, with some speculating the CFP’s role in this transition. This dynamic environment adds significance to Clark’s new position as a key figure in the sport.
Addressing the uncertainties, Hancock emphasized the need to be prepared for potential changes, acknowledging the evolving landscape of college football governance and the significance of the executive director role.
